The client is a small company producing mostly one-off designs, and emphasized that it was essential that the website reflected the style of their jewellery.
In other words, the site had to be attractive, but not too slick, as the products are obviously hand-made and not mass produced, with a style that is at once unique and luxurious.
Negotiating the site was made smooth and satisfying and I ensured that the items were presented in an alluring and enticing manner, while retaining an overall hand-made atmosphere to the site.
This was done perfectly to the client’s satisfaction after viewing the products, and having several discussions about the company’s target audience and desire to remain very much a niche brand.
